Integrated Campaigns at Traffictronix
Where data‑driven media, standout creative, and precision print converge to deliver 360° growth—putting us firmly in the industry’s Top league.
Why Integrated Beats Isolated
Running siloed channels is like funding five marching bands to play five different songs. Our Integrated Campaigns division writes the symphony—harmonising paid, owned, earned, and physical touch‑points so every impression compounds the last. The result: lower CPMs, higher recall, and 3–10× ROI versus single‑channel efforts.
- Unified Strategy – One brief, one KPI matrix, one omnichannel dashboard.
- Omnichannel Attribution – MMM & multi‑touch models reveal the true path to purchase.
- Feedback Loops – QR‑to‑PURL print codes and CRM hooks feed real‑time performance data back into media bids.
The Traffictronix 4D Orchestration Model
| Phase | Key Actions | Typical Timeline |
|---|---|---|
| 1. Diagnose | Audience overlap analysis, competitive share‑of‑voice, media cost curves, CX gap mapping | Week 1 |
| 2. Design | Channel mix modelling, creative big idea, media flighting calendar, print & OOH specs | Weeks 2–3 |
| 3. Deploy | Launch paid, organic, influencer, email, print, and experiential assets with synchronous tracking IDs | Weeks 4–6 |
| 4. Drive | Weekly stand‑ups, bid & budget reallocations, CRO sprints, real‑time dashboard optimisation | Continuous |
Every tactic is scored against a Growth Efficiency Index (GEI) so budget shifts to the highest‑yielding levers in real time.
Channel Arsenal—Digital + Physical Under One Roof
| Digital | Physical / Experiential | Hybrid Touch‑Points |
|---|---|---|
| Search & shopping ads | Large‑format OOH, transit, retail POP | QR‑led brochures feeding into custom landing pages |
| Programmatic display & CTV | Event booths, kiosks, interactive screens | NFC‑embedded business cards triggering WhatsApp drip |
| Social video & carousel ads | Secure government mailers, election materials | Dynamic QR codes that personalise landing‑page offers |
| Influencer & UGC campaigns | Product packaging with AR markers | Live‑stream + in‑store demo synchronisation |
| Email & marketing automation | Print catalogues with variable data | Loyalty postcards tied to in‑app rewards |
Proof on the Board
| Client & Sector | Integrated Mix | Lift Achieved |
|---|---|---|
| TrendHive Fashion | Meta video + IG influencers + shoppable TikTok + POS displays | 4.2× revenue, CPA ↓ 38 % in 90 days |
| PulseCare Clinics | Local SEO + YouTube bumper + hyper‑local billboards + WhatsApp nurture | Patient registrations +65 %, CAC ↓ 41 % |
| Government Awareness Drive | Multilingual PWA + radio spots + door‑to‑door flyers w/ QR + civic events | 12 M citizens reached, engagement 38 %, under budget by 20 % |
| ForgeX Tools | Google Search + LinkedIn nurture + print catalogues + trade‑show booth + AR product demo | 82 new reseller accounts, B2B lead cost –42 % |
Tool Stack Behind the Magic
- AdTech & MarTech: Google Ads, DV360, Meta Business Suite, TikTok Ads, HubSpot
- Attribution & Analytics: Triple Whale, Google BigQuery, Looker Studio, Neustar MMM
- Creative Ops: Figma, Adobe CC, Lottie, After Effects
- Print & OOH: Heidelberg offset, HP Indigo digital, Roland UV flatbed, geofenced DOOH networks
- Automation: n8n workflows piping spend, revenue, and QR scans into live Slack/Teams alerts
What Makes Us Top 3
- Digital + Print Under One Roof – No other top‑tier agency pairs in‑house offset presses with AI‑powered media buying.
- Growth Efficiency Index (GEI) – Our proprietary scoring model reallocates budget to the most profitable channels daily.
- Public & Private Mastery – From citizen‑engagement mandates to hyper‑competitive SaaS launches, we’ve proven lift across 14 industries.
- Transparent Dashboards – Real‑time MER, ROAS, and offline conversion mapping—zero black boxes.
- Award‑Winning Creative – IMA Gold 2024 (Integrated), PrintWeek India Best Multi‑Channel Campaign 2023.
Metrics We Optimise & Report
| KPI | Target Benchmark |
|---|---|
| Marketing Efficiency Ratio (MER) | ≥ 5:1 |
| Omnichannel ROAS | ≥ 4:1 |
| Brand Lift (Unaided Recall) | +20 pts |
| Cross‑channel Conversion Rate | +25 % vs. baseline |
| Time‑to‑Payback | < 45 days |
FAQs
How quickly can you launch an integrated campaign?
Strategic quick strikes go live in three weeks; enterprise roll‑outs span 6–8 weeks including print production.
Do you handle influencer contracts and event logistics?
Yes—our team manages negotiations, asset approvals, booth builds, and on‑ground activations.
Can you mirror campaigns across regions and languages?
Absolutely—24‑language creative ops and geo‑segmented media ensure local resonance.
Is attribution accurate when offline channels are involved?
We embed unique QR/PURLs, call‑tracking, and POS data hooks so offline actions feed digital dashboards.
What’s the minimum budget?
Integrated pilots start at ₹10 L. We scale spend only when the GEI proves profitable.
Ready to Orchestrate 360° Growth?
Book a free Integrated Campaign Strategy Call—we’ll map opportunity gaps, forecast ROI, and outline a launch calendar tailored to your goals.
Contact Us
📞 +91‑8886099388 | ✉️ info@traffictronix.com
Traffictronix turns fragmented efforts into market‑dominating symphonies—maximising every touch‑point so your brand wins attention, trust, and revenue all at once.