Privacy Policy
Last updated: 29 July 2025
Traffictronix Private Limited (“Traffictronix,” “we,” “our,” or “us”) is committed to protecting the privacy of every visitor, prospect, and customer who interacts with our websites, mobile applications, printed materials, and marketing campaigns (collectively, the “Services”). This Privacy Policy explains what data we collect, why we collect it, how we use it, and the choices you have. By using our Services, you agree to the practices described below.
1. Information We Collect
| Category | Typical Data Points | How We Collect |
|---|---|---|
| Contact & Identity | Name, company, title, email, phone, postal address | Web forms, event registrations, phone calls, printed reply cards |
| Business Profile | Industry, company size, marketing budget, goals | Discovery calls, questionnaires, proposal requests |
| Website & App Usage | IP address, device ID, browser type, pages visited, clicks, time‑on‑site | Cookies, pixels, Google Analytics, server logs |
| Marketing Interaction | Email opens, link clicks, ad views, social engagements | Email service provider logs, ad platforms, CRM |
| Transactional | Invoices, payment status, tax IDs | Secure payment processors, accounting software |
| Print Fulfilment | Shipping address, package contents, tracking numbers | Order forms, logistics partners |
| Sensitive / Regulated | Government project data, secure print specs | Encrypted file transfer, physical vault storage (only when contractually required) |
We do not knowingly collect data from children under 16. If you believe a minor has provided us personal information, please contact us immediately.
2. Why We Use Your Information
- Service Delivery – provide proposals, execute campaigns, fulfil print orders, and offer customer support.
- Performance Measurement – analyse traffic, A/B test creatives, calculate ROI, and improve user experience.
- Personalisation – tailor content, ads, and offers based on your interests and past interactions.
- Compliance & Security – detect fraud, ensure platform integrity, and satisfy legal or contractual obligations.
- Marketing & Communication – send newsletters, product updates, invitations, and remarketing campaigns (always with opt‑out options).
3. Legal Bases for Processing
We rely on one or more of the following grounds, as required by laws such as GDPR, UK DPA 2018, Indian IT Act/Rules, and CCPA:
- Consent – when you voluntarily provide details or opt in to marketing.
- Contract Performance – to deliver Services you request or purchase.
- Legitimate Interests – to operate, secure, and market our business in ways that do not override your rights.
- Legal Obligation – to comply with tax, accounting, and regulatory requirements.
4. Who We Share Information With
| Recipient Type | Purpose | Safeguards |
|---|---|---|
| Cloud & Hosting Providers (AWS, Google Cloud) | Website/app hosting, data storage | Data‑processing agreements, encryption at rest & in transit |
| Marketing Platforms (Google, Meta, HubSpot, MailerLite) | Ad delivery, email automation, analytics | Standard contractual clauses (SCCs), limited access tokens |
| Payment Gateways (Stripe, Razorpay) | Secure payment processing | PCI‑DSS compliance, tokenisation |
| Print & Logistics Partners | Produce and ship physical materials | Confidentiality clauses, limited data shared |
| Government / Legal Authorities | Compliance with subpoenas, court orders | Only when legally mandated |
| Merger or Acquisition Parties | Corporate transactions | Notice provided, data continues under identical protections |
We never sell your personal information for monetary consideration.
5. Cookies & Similar Technologies
Traffictronix uses first‑ and third‑party cookies, pixels, and local storage to:
- Remember site preferences
- Measure campaign performance
- Enable live‑chat and support widgets
- Conduct remarketing
You can manage or delete cookies in your browser settings, and opt‑out of interest‑based ads via AdChoices or platform‑specific mechanisms (Google Ads Settings, Facebook Ad Preferences).
6. Data Retention
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Standard retention periods:
- Marketing leads: 24 months of inactivity
- Client project files: 7 years after project close
- Financial records: 8 years (per tax laws)
- Secure‑print government assets: as per contract, then securely destroyed
7. Security Measures
- TLS 1.2/1.3 encryption for all web traffic
- ISO 27001‑aligned access controls and audits
- Regular vulnerability scans and penetration tests
- Role‑based permissions and MFA for internal systems
- Secure shredding for physical documents
8. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Correct inaccuracies or update incomplete data.
- Delete or request erasure (“right to be forgotten”).
- Restrict or Object to certain processing.
- Port data to another controller.
- Opt‑out of marketing communications at any time (click “unsubscribe” or email us).
- Lodge a complaint with a supervisory authority.
To exercise these rights, contact us at privacy@traffictronix.com. We will respond within 30 days (or as required by law).
9. International Transfers
Traffictronix is headquartered in India but serves clients worldwide. When transferring data outside your country, we rely on SCCs, adequacy decisions, or other lawful mechanisms and take additional steps to protect your privacy.
10. Third‑Party Links
Our websites may link to external sites we do not control. This Privacy Policy does not apply to those sites. Please review their policies before providing information.
11. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be posted prominently on our site or communicated via email. We encourage you to review the policy regularly.
12. Contact Us
Traffictronix Private Limited
#409, SPs Riverview Apartments, NH16 Service Road, Tadepalli, Guntur Dist, Andhra Pradesh, India ; 522501.
✉️ info@traffictronix.com | 📞 +91 8886099388
Your trust fuels our business. Thank you for choosing Traffictronix.