Print & Production at Traffictronix
Turning pixel‑perfect ideas into tangible, high‑impact assets—on time, on brand, on budget
Why Print Still Powers Performance
Even in a screen‑first world, a well‑crafted brochure, banner, or package delivers a sensory punch digital alone can’t match. Our in‑house Print & Production division pairs offset craftsmanship with digital agility so your campaigns flow seamlessly from feed to fingertips—complete with QR‑to‑PURL tracking that feeds data back into your Growth and CRO dashboards.
What We Produce for You
| Solution | Core Capabilities | Ideal For | Typical Impact |
|---|---|---|---|
| Offset & Digital Collateral | Brochures, annual reports, direct‑mailers, variable‑data printing | Corporate comms, product launches, donor appeals | Brand credibility ↑, response rates 2–3× email alone |
| Large‑Format & OOH | Banners, hoardings, fleet graphics, standees, trade‑show booths | Events, retail roll‑outs, citizen awareness drives | Walk‑by visibility ↑ 140 %, foot traffic surge |
| Packaging & Labels | Folding cartons, blister packs, tamper‑evident seals, sustainable substrates | D2C brands, FMCG, pharma | Shelf standout, unboxing shareability ↑ 35 % |
| Secure Government Collateral | Election ballots, numbered certificates, hologram foils, barcode tracking | Public‑sector tenders, education boards | Compliance peace‑of‑mind, audit‑ready documentation |
| POS & Retail Displays | Counter‑tops, aisle fins, shelf talkers, wobblers | In‑store conversion boosts | Impulse purchase lift, category dominance |
| Specialty Finishes & Prototyping | Spot UV, soft‑touch lamination, emboss/deboss, short‑run mock‑ups | Premium packaging, investor kits | Luxury perception ↑, stakeholder wow‑factor |
Five‑Step Print‑to‑Impact Workflow
- Brief & Specification – Paper stocks, run length, colour targets, security elements.
- Pre‑Press & Proofing – ISO 12647 colour calibration, digital or wet proofs, dieline engineering.
- Press & Finish – Heidelberg offset, HP Indigo digital, Roland large‑format; cut, fold, bind, laminate.
- Quality Assurance – Delta‑E colour checks, variable‑data verification, security feature validation.
- Fulfilment & Tracking – Kitting, warehousing, global logistics, QR/PURL integration for performance feedback.
Every stage is synced with our Creative and Growth teams, ensuring brand consistency and measurable ROI.
Technology & Sustainability
- Heidelberg Speedmaster 8‑colour offset presses
- HP Indigo 7900 digital presses for short runs & VDP
- Roland UV flatbed for rigid media up to 5 cm thick
- G7/FOGRA colour management, inline spectrophotometry
- FSC‑certified papers, soy‑based inks, closed‑loop waste recycling
Success Snapshots
- Expo Launch Kit – 48‑hour turnaround on booth graphics, brochures, and NFC‑embedded business cards; generated 3,200 scanned leads.
- Election Material – 1.8 million secure ballots delivered error‑free, 7 days ahead of schedule.
- D2C Skincare Packaging – Soft‑touch cartons + gold foil; unboxing UGC spiked 62 % post‑launch.
What We Measure & Report
| Metric | Target |
|---|---|
| Colour Delta‑E | ≤ 2.0 across run |
| On‑Time Delivery | ≥ 99 % |
| Material Waste | < 3 % of stock |
| Transit Damage | < 0.5 % parcels |
| QR/PURL Scan Rate | Benchmarked vs. campaign goal |
FAQs
Minimum run size?
Digital runs start at 50 units; offset becomes cost‑efficient above 1,000.
File formats accepted?
PDF/X‑4 preferred; we also accept AI, PSD, and high‑res PNG/JP2.
Global shipping available?
Yes—door‑to‑door via DHL, FedEx, or consolidated freight for large pallets.
Can you handle variable data and personalisation?
Absolutely—Indigo presses support serial numbers, names, and unique QR codes.
Sustainable options?
Recycled stocks, vegetable inks, carbon‑offset shipping on request.
Ready to Hold Your Brand in Their Hands?
Request a free Print Consultation—receive substrate samples, finishing swatches, and a cost‑per‑unit breakdown within 48 hours.
Contact Us
📞 +91‑8886099388 | ✉️ info@traffictronix.com
Traffictronix turns big ideas into tangible experiences—bridging pixels and paper to drive awareness, engagement, and measurable returns.